Qatar Airways and gategroup have announced an exciting new catering partnership. This collaboration, structured through a Business Management Agreement, aims to revolutionise passenger dining experiences, sourcing and procurement, healthy eating initiatives, and sustainability efforts.
Qatar Airways, renowned for its commitment to global aviation excellence, will benefit from gategroup’s expertise in menu design, culinary concepts, and operational excellence. This partnership signifies a strategic move towards refining culinary experiences both onboard and at the world-class lounges in Hamad International Airport.
Engr. Badr Mohammed Al-Meer, Qatar Airways Group Chief Executive Officer, expressed enthusiasm about the collaboration, highlighting its potential to deliver refined culinary experiences for guests. This sentiment was echoed by gategroup’s Chief Executive Officer, Mr. Christoph Schmitz, who emphasised the transformative power of collaboration in crafting outstanding experiences.
As part of the partnership, gategroup’s culinary team will be stationed in Doha, contributing to the development of a dedicated culinary studio for Qatar Airways. This studio will serve as a hub for innovation, co-creation, and efficient menu design, focusing on high-quality ingredients, health, and nutrition. The culinary creations will incorporate local produce, promoting sustainability, authenticity, and supporting local businesses.
Moreover, the partnership will prioritise a strong processes around menu development, production efficiency, and systematic monitoring of food quality, taste, and appearance. This approach aims to enhance culinary quality while exploring additional revenue streams and optimizing operational and commercial efficiencies for the airline.
