MATRADE Chairman, Datuk Seri Reezal Merican Naina Merican will be leading the Malaysia’s trade promotion agency as they lead the participation of 80 Malaysian companies and 5 government agencies at the Gulfood 2024 exhibition in Dubai, UAE.
Being the world’s largest annual food and beverage trade exhibition, Gulfood serves an excellence platform for Malaysian bussiness to network, forge partnerships and showcase their products and services.
According to MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz, “Gulfood 2024 in Dubai serves as a vital platform for industry players to engage with key stakeholders, gain valuable insights, and explore new avenues for growth.”
He added, Malaysia participation in Gulfood highlights the nation’s commitment to fostering international trade, and exhibits the rich and diverse offerings within Malaysia’s F&B industry.
Moreover, the involvement of five government agencies highlights the collective effort of the nation to provide comprehensive assistance and resources to its food and beverage (F&B) enterprises, facilitating their expansion into global markets. This collaborative initiative showcases the Malaysian government’s commitment to driving growth and success in the F&B sector.
With the countdown to Gulfood 2024 underway, Malaysian businesses and government bodies are gearing up to promote their products at this premier global F&B event. Backed by a diverse range of high-quality products and unwavering governmental support, Malaysia aims to leave a lasting impression at Gulfood, reinforcing its position as a significant player in the international food and beverage landscape.
In addition to showcasing Malaysian brands at the Malaysia Pavilion, MATRADE, through its Dubai office, will play a crucial role in facilitating connections between Malaysian companies and key importers and distributors in the UAE. This proactive approach aims to enhance the visibility of Malaysian brands among influential buyers while fostering potential business collaborations and opportunities.
