Tourism Malaysia is expecting a notable increase in tourist arrivals from Indonesia this year, attributing it to the ongoing Visit 2024 campaign in Melaka, Kelantan, Perak, and Perlis.
Last year, Malaysia warmly welcomed over 3.1 million Indonesian tourists, underscoring the robust cultural exchange and strong friendship shared between the two nations.
Highlighting the significance of the Visit Malaysia Year 2026 campaign, Tourism Malaysia aims to attract 35.6 million foreign tourists, targeting a revenue of RM147.1 billion.
The tourism board emphasised Indonesia’s pivotal role as a key market for Malaysia, citing daily flights from Jakarta by Garuda Indonesia as a hopeful sign for post-pandemic recovery and strengthening bilateral relations.
In a recent initiative, Tourism Malaysia organised a familiarisation trip for travel trade partners and media representatives from Indonesia, in collaboration with Malaysia Convention and Exhibition Bureau (MyCEB) and Garuda Indonesia.
During the four-day journey from February 4 to 7, seven travel agents and a media representative from Jakarta explored prominent Meeting, Incentive, Convention, and Exhibition (MICE) venues in Kuala Lumpur and Putrajaya. The itinerary included visits to key hotels, a city tour, and engaging activities.
In Putrajaya, participants enjoyed exploring Souq Putrajaya, indulged in a scenic sunset cruise, and partook in various immersive experiences to enrich their visit.
Furthermore, the itinerary featured a shopping excursion at Exchange 106 @ TRX and Mitsui Sepang KLIA, along with a half-day inspection tour to Splashmania and Sunway Lagoon Theme Park, showcasing the latest attractions.
The objective of the trip was to encourage Indonesian travel agents, particularly those focusing on the MICE segment, to actively promote tour packages to Malaysia.
Recognising Indonesia’s vital role in Malaysia’s tourism sector, Tourism Malaysia noted significant growth in arrivals in 2023, facilitated by strong connectivity with 628 direct flights per week from Indonesia to Malaysia.
