OpenMinds Group, a leading MarTech company in Southeast Asia, and Asia Pacific University of Technology & Innovation (APU), one of Malaysia’s top private universities, have announced a strategic partnership aimed at enhancing creative content production for Malaysian SMEs in the digital space. Branded as OpenCreative, this collaboration brings together APU’s expertise and OpenMinds Group’s industry experience to deliver high-quality creative content production services at competitive prices.
The initiative aims to leverage Malaysia’s next generation of creative talent by involving APU students in content marketing projects for SMEs. Under the guidance of experienced creative leads, students will gain practical real-world experience, enhancing their skills and employability. OpenMinds Group will ensure the quality of work meets the highest standards through meticulous quality checks.
Vice Chancellor Prof. Dr. Ho Chin Kuan expressed excitement about the partnership, highlighting its alignment with APU’s mission of empowering graduates with the skills necessary for success in global business and society. He emphasized the importance of practical skills development in technology, innovation, and creativity to enhance students’ employability.
OpenCreative will offer services including copywriting, short videos, graphic design, custom content calendars, and advisory services, with packages starting from RM 1500 per month. The goal is to empower the creative community and set a higher standard for creative content among Malaysian SMEs in the digital space.
OpenMinds Group, OpenCreative Director and Co-Founder, Randy Too, noted the significance of digital marketing for SMEs in Malaysia’s rapidly evolving landscape. He emphasized the aim to simplify digital marketing for SMEs and establish a new standard for creative content quality in the country. OpenMinds Group, established in 2012, has a proven track record of supporting corporations across various industries with marketing technology solutions.
This partnership underscores Malaysia’s commitment to upskilling its youth through experiential learning and real-world skill development, contributing to increased employability in the digital economy. As Malaysia continues to embrace digital transformation, collaborations like OpenCreative are vital for bridging the digital gap and empowering SMEs to thrive in the digital era.
