Razer Fintech Arm Rebrands As FIUU

Razer Fintech, the financial technology arm of Razer Inc., has been rebranded as Fiuu.

Along with its B2B payments unit, Razer Merchant Services (RMS), Fiuu aims to redefine the future of digital payments.

This transformation reflects the company’s dedication to delivering innovative payment solutions to merchants globally.

As part of the rebranding, Lee Li Meng will transition to the role of Executive Chairman, while Eng Sheng Guan takes on the position of Chief Executive Officer effective March 1, 2024.

With over 25 years of experience in the payments industry, Eng’s leadership promises a new era of growth and innovation for Fiuu.

The rebrand marks a significant milestone for the company, allowing its fintech business to operate independently from the Razer brand, which focuses on gaming.

Fiuu is committed to staying at the forefront of the digital payments landscape, leveraging advanced technology to deliver seamless and intuitive payment experiences.

Under Lee’s leadership, Fiuu has achieved remarkable growth, with revenues doubling over the past four years and operating at a profitable level.

The vibrant new brand identity reflects Fiuu’s agility and dedication to innovation, with a focus on providing technologically advanced solutions.

Fiuu’s motto, ‘Powering Future Payments,’ embodies its commitment to fostering trust and reliability in every transaction. As the company moves forward, partners and customers can expect enhancements aimed at elevating the user experience and championing positive change in the fintech industry.

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