Property developer NCT Alliance has forged a strategic collaboration with global icon Hard Rock International. This partnership, announced today at a media event held at Menara NCT Gallery Hall, marks a significant milestone in the evolution of tourism offerings in Genting Highlands.
At the heart of this collaboration is the integration of Asia Pacific’s highest altitude Hard Rock Cafe within NCT Alliance’s flagship development, the Wyndham Ion Majestic Hotel. Situated atop the tallest building in Genting Highlands, this iconic establishment promises to deliver a world-class entertainment experience coupled with unparalleled luxury accommodations.
With a total gross development value of RM1.6 billion, the Wyndham Ion Majestic Hotel is set to become the crown jewel in NCT Alliance’s property portfolio. The first phase of this prestigious project is slated for a soft opening in the second quarter of this year, offering guests a breathtaking vista of the Banjaran Titiwangsa rainforest.
Speaking at the press conference, NCT Allliance, Executive Chairman and Group Managing Director, Datuk Sri Yap Ngan Choy, expressed his vision of setting a new benchmark in luxury hospitality. He highlighted the addition of Hard Rock Cafe as a monumental achievement that will elevate Genting Highlands as a premier tourist destination ahead of Visit Malaysia Year 2026.
Hard Rock International, Area Vice President of Asia Pacfiic, Malcom Chao echoed this sentiment, emphasising the brand’s commitment to delivering an unparalleled entertainment experience. “We are thrilled to claim a spot for our brand in the clouds and make it the highest Hard Rock Cafe in Asia Pacific,” he said.
The collaboration between NCT Alliance and Hard Rock International has received strong support from Tourism Malaysia and various travel associations. Ion Majestic Hospitality Sdn Bhd, Executive Vice President, Tee Yih Fung highlighted the fusion of hospitality and entertainment catering to leisure, business travelers, and the MICE industry.
With the support of key stakeholders, including online travel agencies, airlines, and travel industry partners, this partnership is set to elevate Genting Highlands to new heights, offering visitors an unforgettable experience of luxury, entertainment, and breathtaking natural beauty.
