UEM Sunrise has announced a strategic partnership with Intermedika Co. Ltd., a Phuket-based consulting firm specialising in the Sports, Wellness, and Hospitality sectors. This collaboration marks a significant milestone in UEM Sunrise’s mission to revolutionise property developments by integrating innovative lifestyle elements and creating urban healthy hubs.
Under this partnership, UEM Sunrise aims to infuse its upcoming projects in the Klang Valley and Iskandar Puteri, Johor, with sports, wellness, and hospitality components to meet the evolving needs of customers and stimulate growth within its developments. Intermedika will provide support in crafting comprehensive business strategies and conducting feasibility studies to enhance the development potential and add value to the community.
UEM Sunrise, CEO, Sufian Abdullah, expressed his enthusiasm for the partnership, emphasizing the company’s commitment to business diversification and meeting customer demands for healthy living communities. “By collaborating with Intermedika, we aim to create urban healthy hubs that cater to the holistic lifestyle needs of our residents and tenants.
We are optimistic about the success of this initiative, leveraging our strengths in product design and innovation to remain competitive in the market.” he said.
Echoing similar sentiments, Edgar Toral Hernandez, Managing Partner of Intermedika, highlighted the transformative potential of the partnership in property development. He said, “This strategic collaboration promises to create a paradigm shift in the industry, positioning UEM Sunrise as a leader in promoting a balanced, healthy lifestyle through real estate innovation.”
The integration of sports, wellness, and hospitality components into UEM Sunrise’s masterplans is expected to differentiate its developments in the market and solidify its reputation as a forward-thinking developer committed to creating vibrant and sustainable communities.
With a focus on enhancing the quality of life for residents and fostering community well-being, UEM Sunrise and Intermedika are set to redefine urban living standards in Malaysia.
