Capital A, in collaboration with China’s leading global travel service provider Trip.com Group, announced a strategic partnership today, to enhance travel offerings and market reach across Asia, This partnership extends beyond conventional boundaries, encompassing multiple lines of businesses, including AirAsia, AirAsia MOVE, and BigPay.
“We are thrilled about the participation of Capital A’s three entities – AirAsia, AirAsia MOVE, and BigPay – in this partnership. Our collaboration extends beyond promoting AirAsia flights and ancillary on Trip.com Group’s platforms. AirAsia’s inventory and growth plans are focused on China and then getting Trip.com Group’s customer base into Asean, while AirAsia MOVE will collaborate on Trip.com Group hotel inventory and offer MOVE activities, tickets, and ride collaborations for Trip.com Group users.
Additionally, we anticipate exploring future collaboration opportunities on payments for BigPay. Together, we will leverage each other’s extensive network and resources to offer enhanced travel experiences to our customers, delivering mutual growth and success for our two organisations,” Capital A, CEO, Tony Fernandes said.
This extension of partnership underscores a commitment to expanding the ongoing relationship between the two entities. The collaboration aims to broaden AirAsia and AirAsia MOVE’s reach and portfolio of offerings, utilising Trip.com Group’s innovative solutions such as merchandising and Virtual Interline products.
Moreover, both parties will focus on developing technological solutions to boost revenue and optimize cost efficiencies.
Beyond business transactions, the partnership emphasises information sharing on customer trends and market intelligence.
This collaborative effort is expected to enhance customer service through joint initiatives between AirAsia and Trip.com Group’s customer service teams.
Furthermore, TripLink, Trip.com Group’s financial technology arm, will provide AirAsia Aviation Group with payment solutions, strengthening the financial aspect of the partnership.
This collaboration comes at a time of promising growth in global flight activity, with Trip.com Group’s platforms witnessing a remarkable surge in bookings by 82% compared to the corresponding period last year.
In 2023, both Trip.com Group and Capital A experienced substantial revenue increases, indicating a positive trajectory for the partnership amidst a dynamic travel landscape.
