CUCKOO International (MAL) Sdn. Bhd. (CUCKOO)- announced its latest trio of brand ambassadors during the CUCKOO X RIUH: #SAMASAMA RAYA BAZAAR event.
The three-day extravaganza, co-organised with RIUH, a renowned creative platform under MyCreative Ventures, celebrated the essence of Raya with a multitude of Malaysians.
The newly appointed CUCKOO Ambassador Trio comprises the legendary songstress Dato’ Sri Siti Nurhaliza, who continues her longstanding partnership with CUCKOO, joined by iconic musician Jaclyn Victor, and multi-talented celebrity Phei Yong. Together, they champion CUCKOO’s #SAMASAMAHealthier vision, advocating for healthier living environments across Malaysia.
CUCKOO International, Founder and CEO, Hoe Kian Choon (KC Hoe) expressed his enthusiasm, saying, “We are thrilled to welcome Jaclyn Victor and Phei Yong to our CUCKOO family, alongside the esteemed Dato’ Sri Siti Nurhaliza.
The trio embodies our commitment to inspire healthier living for all Malaysians, empowering individuals to embrace vitality and well-being.”
The trio’s diverse backgrounds and shared passion align with CUCKOO’s mission to reach varied Malaysian audiences, offering narratives that inspire healthier lifestyles.
Through personal journeys and experiences, they aim to encourage a balance between work and life, fostering healthier living environments within homes.
At the launch event, Dato’ Sri Siti Nurhaliza and Jaclyn Victor delivered captivating performances of their greatest hits, while Phei Yong entertained the crowd with a comedy skit alongside event host and comedian, Nabil Ahmad.
In the spirit of Ramadan, CUCKOO introduced two initiatives under its #SAMASAMABuatBaik Ramadan-Raya campaign theme.
The first, ‘Kamu Like, CUCKOO Derma’, encouraged participation in CUCKOO’s digital campaign to donate water purifiers to charity homes.
The second initiative, ‘Kamu Derma, CUCKOO Salurkan’, invited the public to contribute essential items at the bazaar, which will be donated to various charity homes.
The CUCKOO X RIUH: #SAMASAMA RAYA BAZAAR, open to the public, features over 100 local creative brands and food stalls, offering visitors a delightful experience of food and Raya shopping.
The event aims to encourage Malaysians from all walks of life to contribute to building a greater society by extending kindness to communities in need during Hari Raya.
As CUCKOO commemorates its 10th anniversary in 2024, the bazaar serves as a testament to its commitment to creating healthier homes and fostering deeper connections with Malaysians.
With a record revenue of RM1.111 billion in 2023, the company continues to innovate its Healthy Home solutions, reinforcing its position as the leading Healthy Home Creator in Malaysia.
