China’s Ministry of Culture and Tourism said Tuesday that it will launch a month-long nationwide campaign to promote tourism in May.
The campaign, centering on the 14th China Tourism Day that falls on May 19, is aimed at boosting the development of the tourism industry, expanding eco-friendly tourism, and integrating cultural development with tourism, the ministry said in a statement.
The ministry said it plans to select six cities to highlight their tourism specialty. It has urged local governments to adopt preferential measures, such as issuing tourism consumption coupons and organizing non-profitable entertainment events.
Local tourism departments have been encouraged to publicise their tourism attractions through social media platforms and work with key opinion leaders to hold live-stream shows, according to the ministry.
