KidZania Singapore has announced a strategic partnership with Malaysia Airlines for a three-year-long collaboration, a first major marketing initiative undertaken by Malaysia Airlines since 2019.
Malaysia Airlines will brand the existing plane within KidZania’s cityscape in Singapore, serving as the official airline partner. Chief Executive Officer of Airlines from Malaysia Aviation Group, the holding company for Malaysia Airlines, Ahmad Luqman Mohd Azmi said: “We are thrilled to be part of the KidZania community, where we can actively contribute to the development of youth and future talents of the aviation industry. By sharing insights and empowering children to pursue their passions, we are committed to challenging stereotypes within the aviation industry and encouraging exploration of diverse job roles, fostering inclusivity and diversity from an early age.
Malaysia Airlines said the branding at KidZania Singapore signifies a milestone in the company’s commitment to fostering education and career awareness among youths. This alliance enables Malaysia Airlines to reach out to the next generation of aviation enthusiasts in a unique and immersive setting.
