In celebration of BYD’s partnership as an official sponsor of the UEFA European Football Championship 2024™ (UEFA EURO 2024™), Sime Darby Motors (SDM) has unveiled an electrifying campaign aimed at promoting sustainable mobility among Malaysian motorists while offering an exciting opportunity to experience UEFA EURO 2024™ live.
During the campaign period from April 1 to 30, customers who register a BYD ATTO 3 electric vehicle with the Road Transport Department (JPJ) stand a chance to win tickets to the Final or Semi-Final of UEFA EURO 2024™.
To participate, customers can submit their entries at any of BYD’s 21 dealerships across Malaysia, combining the thrill of owning the latest electric vehicle technology with the excitement of football history in the making.
To mark the official kick-off of the campaign, Sime Darby Motors will host the UEFA EURO 2024™ Event from April 19 to 21 at Carpark B, Bukit Jalil Stadium, featuring a range of exciting activities, exclusive event promotions, and the electrifying spirit of football fandom.
The campaign will also be accessible at BYD showrooms nationwide until April 30, 2024, offering customers special rebates, charging credits, and an exclusive Overtrade Programme for the BYD ATTO 3. This initiative aims to encourage the transition to electric vehicles as part of BYD’s commitment to sustainable transportation solutions.
SDM, Southeast Asia, Managing Director, Jeffrey Gan expressed excitement about the partnership with BYD and the opportunity to promote sustainable transportation solutions. He invited Malaysians to seize the opportunity to be part of this journey towards a greener and more exhilarating future.
The alliance between BYD and UEFA represents a significant milestone in the event’s history, marking the first time a new energy vehicle (NEV) manufacturer has sponsored the Championship.
BYD’s commitment to reducing carbon emissions aligns with UEFA’s goal of organizing the most sustainable European Championship to date.
In Malaysia, BYD is renowned for its superior vehicle features, performance, and exceptional customer service. With an expanding network of showrooms and digital initiatives aimed at enhancing accessibility and customer support, BYD continues to elevate its service offerings across the region.
