Shopee recently launched its latest initiative to cater to the evolving needs of Generation Z shoppers in the digital era. A recent market study conducted in collaboration with Kantar revealed that 70% of Malaysian Gen Z consumers prioritise a smooth delivery experience when shopping online.
The study, titled ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era,’ highlighted key insights into Gen Z’s preferences and behaviors. Notably, free shipping with no minimum spend and next-day delivery were identified as crucial factors influencing their purchasing decisions.
Drawing on these findings, Shopee is launching the On-Time Guarantee program starting from 6th May. This initiative directly addresses the demand for timely delivery, thereby enhancing buyer confidence and encouraging repeat purchases on the platform.
Shopee Malaysia, Head of Marketing and Business Intelligence, Ming Kit Tan, emphasised the importance of a seamless buying experience for Gen Z consumers. He said, “Gen Zs seek a frictionless buying experience with both efficiency and transparency throughout the entire purchase journey.”
In addition to the On-Time Guarantee program, Shopee is introducing the 15-Days Free Returns, No Questions Asked* program to provide buyers with unparalleled flexibility. This initiative allows for ‘Change Of Mind’ returns on eligible items, ensuring a hassle-free process and fostering trust among users.
To support these initiatives, Shopee’s logistics partner, SPX Express, is proactively expanding its delivery capacity and coverage area throughout 2024. With over 140 hubs and warehouses and a network of 1,200 service points, SPX Express ensures timely delivery and convenient self-collection options for buyers.
Furthermore, SPX Express plans to expand its self-collection points to 700 locations outside the Klang Valley within the next six months. This strategic move aims to integrate package collection seamlessly into shoppers’ daily routines, enhancing convenience and satisfaction.
With these initiatives, Shopee reaffirms its commitment to meeting the evolving needs of Gen Z shoppers and enhancing the overall shopping experience on its platform.
