“Events like Comic Fiesta and Season4Otaku contribute to Malaysia’s tourism and local economy,” said Season4Otaku (S4O), Founder and Chief Executive Officer, Yap Kai Shuien (pic).
In an exclusive interview with BusinessToday, she explained that these events attract anime fans from various countries, including Australia, Hong Kong, Japan, and Taiwan, who come to support the local ACG (Anime, Comics, and Gaming) scene in Malaysia.
S4O is an annual series of events that brings together anime, comics, and gaming enthusiasts to celebrate Japanese pop culture. It places a strong emphasis on highlighting local artists and talents, offering interactive stage activities featuring cosplayers and original artists.
By attracting international attendees and showcasing local talents, both Comic Fiesta and Season4Otaku contribute significantly to tourism and stimulate the local economy. They generate revenue for businesses in the event industry, including hotels, restaurants, and transportation services.
Journey of an Anime Enthusiast Turned Founder
Shedding light on her personal journey into the world of anime, the founder disclosed that she has been a huge anime fan at the tender age of 4. “…thanks to my parents who encouraged me to watch TV quietly, fostering my love for anime,” she said.
Reflecting on her childhood experiences, Shuien emphasised the educational value of anime, recommending iconic titles like Card Captor Sakura and One Piece as valuable resources for moral lessons and language acquisition.
Driven by her deep-rooted passion for anime and cosplay, Shuien then founded Season4Otaku with the vision of creating a platform for enthusiasts to gather, share experiences, and celebrate their love for Japanese pop culture.
However, she acknowledged the prevailing misconceptions surrounding anime and cosplay culture in Malaysia, including the perception of it being solely for children or containing provocative elements. “People might think it’s very childish to love anime, especially considering that anime sometimes includes provocative elements, leading to negative perceptions.
In Malaysia, people are still not very familiar with anime culture,” she said.
To address these misconceptions, S4O aims to organise more events to educate the public about the cultural significance of anime and cosplay.
Antagonists in Malaysia’s Anime and Cosplay Community
Over the years, the anime and cosplay scene in Malaysia has undergone significant growth and diversification. Shuien highlighted the increasing popularity of the culture, with enthusiasts of all ages participating in events and activities. “…compared to now, everyone is drawn to this culture because it looks interesting. They join in the fun, eager to learn about this amazing culture,” she said.
S4O has played a pivotal role in showcasing the diversity of Malaysian anime fans, from young children to adults who cosplay as their favorite characters.
In organising the events, Shuien acknowledged the challenges posed by cultural differences and financial constraints. “For instance, our country has limitations on costumes (no overly revealing attire). Additionally, some parents may not support their kids’ participation due to concerns about expenses,” Shuien said.
However, she emphasised the inclusive nature of anime and cosplay culture, welcoming individuals from all backgrounds to participate in the festivities.
Contrary to popular belief, cosplay is not a mandatory requirement for attending anime events, fostering a sense of inclusivity and belonging within the community.
What is Next for S4O?
Looking ahead, Shuien outlined ambitious goals for S4O, including expanding its reach and impact within Malaysia’s anime and cosplay community.
Collaborating with local organisations and businesses, S4O aims to organise larger events and educational initiatives to promote the growth of the industry while contributing positively to the economy.
“By attracting more participants and attendees, we aim to contribute positively to the economy by stimulating tourism, generating revenue for local businesses, and showcasing Malaysia as a hub for anime and cosplay culture in the region,” Shuein added.
As S4O continues to thrive, it stands as a testament to the enduring popularity and cultural significance of anime and cosplay in Malaysia, providing a platform for enthusiasts to come together and celebrate their shared passion.
