Sime Darby Berhad and Porsche have jointly announced the expansion of Porsche’s assembly facility at Inokom, to 11,000 square metres to accommodate the increased capacity and introduction of a new assembly line for a second model variant, the plug-in hybrid Porsche Cayenne S E-Hybrid Coupé.
The new model variant is the first locally assembled Porsche to be exported to the Thailand market, the group said the strategic alliance aims to drive growth and expansion in the ASEAN region.
Dato’ Jeffri Salim Davidson, Sime Darby’s Group Chief Executive Officer, said, “This is a significant milestone for us at Sime Darby together with our partner, Porsche, in unlocking new opportunities in the ASEAN region while affirming the capabilities of our highly skilled local talents. We remain steadfast in our commitment to delivering product consistency that meets the discerning demands of Porsche customers, expanding beyond domestic market to our neighbouring country, Thailand.”
The local assembly facility for Porsche was the first of its kind outside of Europe when it was successfully opened in 2022. Fast forward to today, the local assembly facility has rolled out two generations and more than 2,000 units of Porsche’s iconic sports car for five – and it is now ready for its next phase with the assembly of its first PHEV variant and export into Thailand. This expansion of Sime Darby’s high value assembly capabilities also creates job opportunities and new knowledge transfer to our local workforce.
Mr. Albrecht Reimold, Member of the Executive Board for Production, Porsche AG said: The locally assembled Porsche Cayenne S E-Hybrid will be exported to Thailand, one of Porsche’s biggest markets in the ASEAN region, fulfilling the growing demand of Porsche enthusiasts there. This signifies the immense growth and innovation potentials of the region, underlining its importance for Porsche’s global business.
The local assembly facility for Porsche was designed and built with sustainability standards in mind. Solar panels with smart monitoring systems are installed on its roof to provide the power needed for operations that contributes to reduction of electricity consumption.
