AirAsia MOVE, a leading online travel agent (OTA) in ASEAN, has partnered with Tongcheng Travel, a prominent player in China’s travel industry to achieve resource integration that enriches user experience and drives innovation in product development, according to a press statement circulated by AirAsia on Friday.
The collaboration was commemorated with a signing ceremony between Nadia Omer, Chief Executive Officer (CEO) of AirAsia MOVE with Gong Xiaolei, Assistant Vice President (AVP) of Tongcheng Travel, witnessed by Tan Sri Tony Fernandes, CEO of Capital A and Datuk Fam Lee Ee, Director of Capital A.
Both parties will work together on several initiatives aimed at enhancing travel experiences, offering greater convenience, and delivering more value to customers across both platforms. Key areas of focus include the development of a cutting-edge B2B platform, innovative duty-free shopping solutions, and integrated rewards programs in the future.
Nadia Omer, CEO of AirAsia MOVE commented, “This partnership with Tongcheng Travel represents a significant step forward in AirAsia MOVE’s mission to bring unparalleled value and convenience to travelers in our respective markets.”
Ms Gong Xiaolei, Assistant Vice President of Tongcheng Travel, stated, “As a leading innovator in China’s online travel industry, Tongcheng Travel’s ‘one-stop’ booking platform offers comprehensive coverage of travel scenarios. Meanwhile, AirAsia MOVE boasts a large user base and rich, high-quality travel resources in Southeast Asia. The close cooperation between our two companies will provide Chinese travellers with more diverse and high-quality services for trips to Southeast Asia, while also enhancing the travel experience for Southeast Asian tourists visiting China.”
Beyond these initiatives, AirAsia MOVE and Tongcheng Travel will engage in user experience knowledge sharing to further optimise and leverage each other’s platforms, in addition to exploring potential inventory partnerships covering flights, hotels, and ride-hailing services, creating a robust ecosystem for travelers.
AirAsia MOVE, which is the digital travel platform of Capital A, was recently named “Asia’s Best Travel Booking App” for the second year in a row by World Travel Tech Awards 2024, and offers a seamless travel experience with options for flights from over 700 airlines worldwide including the World’s Best Low-Cost Carrier, AirAsia, nearly a million accommodation options, as well as airport-rides, online duty-free shopping, access to live events & activities and more on its platform.
