Etiqa Life Insurance Berhad has announced the appointment of Leong Su Yern as its new Chief Executive Officer, effective 1 January 2025.
In her new role, Su Yern will report directly to Kamaludin Ahmad, Group CEO of Etiqa Insurance and Takaful, who has been serving as interim CEO of ELIB following the retirement of Paul Low in December 2023. Su Yern joined Etiqa in 2013 as Head of Pricing for Life and Family products, where she ensured regulatory compliance and developed pricing strategies for both Etiqa Life Insurance Berhad (ELIB) and Etiqa Family Takaful Berhad (EFTB). In 2022, she served as Chief Product Officer at Maybank
Ageas Holding Berhad (MAHB) before being dedicated to Etiqa Life Insurance Berhad (ELIB) to take charge of sales channels as General Manager in 2023.
Her leadership has driven substantial project successes, including driving agency manpower growth of over 40% in 2024 and fostering a productive, bionic agency force grounded in ethical practices and long-term success. Kamaludin Ahmad, Group CEO Etiqa Insurance and Takaful said, “We are pleased to welcome Su Yern into her new role as CEO of Etiqa Life Insurance Berhad. As CEO of ELIB, she will be driving strategic, financial, and operational growth to maximize shareholder value while prioritizing customer interests.
In addition, she will oversee sustainable growth strategies, ensuring regulatory compliance, and managing risk.
Su Yern brings over 23 years of experience in the insurance industry, and is a dedicated Fellow of the Society of Actuaries (SOA). With more than 18 years in leadership roles, she has consistently driven strategic growth and operational excellence.
