Singapore is moving to accelerate advanced artificial intelligence (AI) adoption across its tourism sector, aiming to boost visitor experiences and industry productivity through personalised recommendations, multilingual assistance and immersive storytelling.
The Singapore Tourism Board (STB) announced that it has signed a Memorandum of Understanding with OpenAI, the developer of ChatGPT, to implement AI-driven solutions tailored for the tourism industry. This collaboration seeks to refine destination marketing strategies and support tourism stakeholders in delivering more responsive and engaging services.
According to STB, advanced AI technologies, capable of understanding natural language, generating human-like responses, analysing large-scale data and offering context-aware solutions, will help businesses improve operational efficiency and stay competitive.
“From helping businesses boost operational efficiency to enhancing visitor experience through greater personalisation and engagement, these initiatives will ultimately encourage repeat visits and advocacy for Singapore,” said Jordan Tan, chief technology officer at STB.
Xinhua
