China’s automotive manufacturing giant specialising in car seats, SHB has officially opened its first overseas manufacturing facility in Senai Airport City (SAC) Free Zone, Johor Bahru with an initial investment of RM600 million.
The new facility marks a major milestone in SHB’s globalisation strategy and long-term commitment to Southeast Asia. The group said once fully operational, the facility is expected to achieve an annual production capacity of 3 million wiper motor systems and 20 million seat motors, generating approximately RM1.5 Billion in annual sales. By 2030, SHB aims to double its
sales to RM6 Billion, with the Malaysia facility in Senai Airport City serving as a key cornerstone of this growth.
Carolyn Wang, Chief Executive Officer of SHB stated, “Malaysia plays a strategic role in SHB’s global growth roadmap. This facility is not only our first overseas manufacturing facility, but also a key cornerstone of our ambition to become a truly global supplier to the world’s leading automakers. By leveraging Malaysia’s strong industrial ecosystem and talent, we are confident in delivering world-class quality and driving long-term growth in the region.”
Strategically located in Senai Airport City Free Zone, the facility benefits from a well-planned
industrial ecosystem, strong governance, and professional management, enabling SHB to
accelerate construction and operation efficiently. The site is equipped with advanced testing
facilities and highly automated assembly lines, supporting production for major global OEM
and Tier-1 clients, such as Tesla, GM, BMW, VW, Adient, Forvia and others.
The new facility will create around 200 skilled engineering jobs locally and source from
approximately 100 local suppliers, reinforcing SHB’s commitment to supporting Malaysia’s
manufacturing supply chain and contributing to Johor’s economic growth.
With the ready infrastructure, seamless air–sea–land connectivity, and Free Zone Area, Senai Airport City offers an ecosystem that enables MNCs to scale and innovate efficiently.
