As BMS Holdings Bhd prepares to debut on the ACE Market on Dec 8, the seasoned home improvement and lifestyle solutions firm is gearing up for its most ambitious growth phase yet. With more than three decades of brand-building, retail expansion and product diversification, Managing Director Ang Kwee Peng believes the timing is ideal for BMS to elevate its market position and accelerate its modernisation agenda.
“After more than thirty years of steady growth and operational refinement since our establishment in 1993, we believe this is the right juncture to take BMS Holdings to the next level through a public listing,” Ang told BusinessToday.
He shared that throughout the years of operation, the company has evolved from a one-brand tile distributor into a multi-category player spanning tiles, bathware, kitchenware and stone surfaces, supported by strong relationships with homeowners, developers, designers and contractors.
Going public, Ang emphasised, is not merely a financial milestone but a strategic step towards scale, efficiency and brand elevation.
“The listing is a strategic move to further strengthen our market positioning by expanding our retail footprint, accelerating our expansion plans and enhancing our brand visibility,” he added.
Deploying RM80 Million for Growth: A Clear, Structured Strategy
Ang revealed that every ringgit raised from the IPO exercise and has a defined role in shaping the company’s next chapter.
“The proceeds (RM80.08 million) will enable us to accelerate our expansion and digital transformation in a structured and impactful manner,” Ang said.
Key allocations include RM34.3 million for eight new retail showrooms, including a flagship in Seremban 2, and a new regional distribution centre; RM17 million for facility upgrades such as a solar photovoltaic installation and major ICT modernisation using cloud-based ERP, CRM and warehouse management systems; RM4 million for brand-building through exhibitions, nationwide outdoor media and marketing campaigns; and RM18.8 million for working capital to optimise inventory and capture rising demand.
These investments, Ang noted, form a synergistic ecosystem.
“Our expansion strategy is designed to be synergistic as each initiative reinforces another to elevate BMS’ operational strength, market coverage and competitive edge.”
Expanding Retail Presence to Capture Market Share
Meanwhile, Ang said with 20 retail showrooms currently, BMS plans a rapid rollout to strengthen its foothold in high-demand regions.
“Retail remains our core business segment and the cornerstone of our sustainable growth, hence, post-listing, one of our aims is to expand our retail footprint strategically, particularly in underserved urban and suburban areas.
“New showrooms across the Klang Valley and Negeri Sembilan will bring the brand closer to the booming renovation and property development markets,” Ang explained, while adding that enhanced omnichannel integration, including virtual catalogues and online advisory tools, will also sharpen BMS’ competitiveness in an evolving retail landscape.
At the same time, Ang revealed to BusinessToday that they are confident about strengthening their position.
“We intend to build on our current market leadership, 17% of the ceramic tiles market and 12% of the ceramic sanitaryware market nationwide, by expanding our reach, diversifying our offerings and deepening engagement with our customer base.
“Our strategy will centre on expanding the showroom network, accelerating digital transformation to strengthen decision-making and customer targeting, driving product innovation across its proprietary and partner brands, and maximising cross-selling opportunities across tiles, bathware, kitchenware and stone surfaces,” Ang said.
“With 54,000 active customers, including 33,700 loyalty members, we believe its ecosystem-driven approach will continue to reinforce customer retention and acquisition,” he added.
Digitalisation as the Engine of Operational Excellence
Beyond physical expansion, Ang shared that digitisation is playing a central role in future-proofing the company.
“Digitalisation is a core pillar of our long-term growth strategy,” Ang stresses, while highlighting that the RM4.5 million set aside for ICT upgrades will support cloud-based ERP and CRM systems, real-time inventory and sales optimisation, improved customer insights and digital touchpoints, and enhanced logistics and warehouse efficiency.
“The goal: A unified, seamless retail-to-operations pipeline that enhances customer experience while lowering operational costs,” he said.
Meanwhile, with a history of consistent dividend declarations, including RM10 million each for FY24 and FY25, Ang said the company intends to maintain a shareholder-friendly stance post-listing.
“Our Board intends to recommend and distribute dividends of 30% of profit attributable to shareholders, subject to performance and future capital requirements.
“At the same time, the company aims to balance reinvestment with shareholder returns, ensuring long-term value creation as it scales both physically and digitally,” Ang said.
Positive Outlook Backed by Structural Industry Tailwinds
Asked about the company’s outlook, Ang said he is optimistic about it for the company for the next three to five years, driven by strong fundamentals in the renovation, construction and property sectors.
“The outlook is supported by strong structural tailwinds across the property and construction ecosystem,” Ang notes.
He shared that according to industry research, building finishing works are forecast to grow 6.1% in 2026, the import volumes of ceramic tiles recorded a strong 8.7% CAGR from 2022 to 2024 and renovation activity remains strong as homeowners modernise ageing properties.
“Hence, with our expanding retail network, brand recognition and multi-category portfolio, the company plans to capture a larger share of both renovation-driven and new development markets.
“We are well-positioned to ride this growth wave through our strong regional presence, brand recognition and versatile product offerings,” Ang said.
Nevertheless, as BMS steps onto the public stage, its strategy is clear: Scale its retail footprint, digitise intelligently, optimise operations and deepen its leadership across tiles, sanitaryware, bathware and kitchen solutions.
With prudent utilisation of its IPO proceeds and a confident growth outlook, the company is setting the foundations for long-term resilience and reinforcing its ambition to become Malaysia’s most influential home improvement retail powerhouse.
