Jewellery and pop culture continue to collide — and this time, it’s a big one. Bvlgari has officially named Dua Lipa as its new Global Brand Ambassador, with the announcement made in Rome today.
If you’ve followed Lipa’s rise, the move makes sense. She’s a multiple Grammy and BRIT Award winner with billions of streams.
More importantly, she’s built her career on creative control and a strong point of view. That independence — and the confidence that comes with it — is exactly what Bvlgari says drew them to her.
Laura Burdese, Deputy CEO of Bvlgari and incoming CEO from July 1, 2026, said the house is “proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together.”
Dua Lipa echoed the enthusiasm, describing the collaboration as “incredibly special” and adding that she is thrilled to work with a brand that stands for confidence, creativity and modern femininity.
She noted that Bvlgari’s pieces add the finishing touch to a look, turning it into what she calls “a real moment.”
The appointment positions Bvlgari alongside one of the most commercially and culturally relevant artists in the world. For Dua Lipa, it adds another major luxury partnership to an already influential portfolio. As brand alliances continue to shape the fashion and jewellery landscape, this is one to watch.
