Dyson has tapped K-pop star Jang Won Young and actor Park Bo Gum as its new Asia Pacific ambassadors, signalling a sharper push into both beauty tech and smart home innovation. Announced in Kuala Lumpur on April 8, 2026, the move pairs two of the region’s most recognisable faces with Dyson’s latest engineering-led products.
Jang fronts Dyson’s hair devices, bringing her signature polished, healthy hair into focus. The partnership centres on styling flexibility without heat damage, with Jang spotlighting tools like the Dyson Airwrap Co-anda2x™ as part of her everyday routine. Her influence across fashion and beauty makes her a natural fit for campaigns built around self-expression and performance.
The timing aligns with Dyson’s ongoing investment in beauty, supported by a £500 million commitment to research and development. Recent launches, which include updated styling tools and haircare formulations, highlight a clear focus: delivering faster styling that protects hair health without overcomplicating the process.
Alongside this, Park Bo Gum steps in to represent Dyson’s wider technology range, from hair devices to home appliances. His role will focus on practical innovation, including new AI-powered cleaning systems designed to handle everyday mess more efficiently.
Together, the two ambassadors reflect Dyson’s broader strategy in Asia Pacific—linking high-performance technology with real routines, from styling hair to maintaining the home.
