Toyo Tires has launched its nationwide “Goal Fest 2026” campaign at selected AEON malls, capitalising on the excitement surrounding the football World Cup season while showcasing its latest tyre innovations and customer rewards programme.
The campaign highlights the company’s focus on performance, innovation and customer engagement, while reinforcing its commitment to developing tyre solutions tailored to evolving mobility trends.
Toyo Tires said demand for battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and hybrid electric vehicles (HEVs) has surged by more than 300% over the past four years, prompting the company to expand its Proxes tyre range.
As part of the initiative, the company is promoting its Proxes Comfort tyre, launched in January this year, which completes the Proxes lineup with an emphasis on luxury comfort and enhanced driving performance for modern vehicles.
The tyre maker also strengthened its 4×4 portfolio with the introduction of the Open Country HT II (OPHT II), designed to provide improved handling stability, fuel efficiency and traction across diverse road and terrain conditions.
To drive customer participation during the campaign period, buyers of Proxes Comfort or Open Country HT II tyres will receive a complimentary Thermos Hydration Sports Bottle with Pouch, while stocks last.
AEON shoppers will also enjoy a free six-point tyre inspection and 20% savings on alignment and balancing services through selected Toyo Tires dealers under a limited-time collaboration.
Toyo Tires highlighted its position as the only locally manufactured tyre brand that leverages insights into Malaysian weather conditions and driving habits to develop tyre patterns suited to local road users.
The company said its Malaysian manufacturing operations continue to contribute to job creation and economic growth, supported by its “Made in Malaysia, Perfected in Japan” philosophy that combines local production with Japanese engineering expertise.
Executive Vice President of Sales and Marketing of Toyo Tyre Sales and Marketing Malaysia Sdn Bhd, Keishi Inoue, said the company’s commitment to quality is rooted in the Japanese principle of Kaizen, with continuous improvements embedded across its operations.
He said Toyo Tires remains focused on raising industry standards through reliable products, professional services and innovative tyre technologies offered at accessible price points.
The company is also advancing its digitalisation strategy through its TayarTen e-retailing platform, which integrates ECO Mobility, E-HUB and EXPERT Care services to provide a seamless tyre purchasing experience.
Looking ahead, Toyo Tires plans to launch its consumer-focused T-Care App in the third quarter of this year, offering real-time updates, service reminders and exclusive promotions, while its e-TEN dealer platform will continue enhancing operational efficiency through round-the-clock online ordering and improved inventory management.
