MAC Cosmetics has tapped Chappell Roan as the new face of its VIVA GLAM campaign, and the launch comes with a limited-edition lip collection that’s already set to land on beauty wish lists.
Dropping ahead of June, the collaboration keeps VIVA GLAM’s long-standing promise intact: every purchase gives 100% of the selling price to charities supporting sexual, gender, racial and environmental equality.
This isn’t just a standard celebrity beauty drop. The collection was co-created with Roan and built around her signature aesthetic, translating her bold, theatrical style into three wearable lip products.
Expect a deep cherry red matte lipstick, a mid-toned plum with a softer sheen, and a glossy red-plum finish with a subtle gold shimmer. Each shade is designed to work on its own or layered, depending on how much impact you want.
The lineup includes MACximal Silky Matte Lipstick in “UnNatural Red Head”, Lustreglass Sheer-Shine Lipstick in “Roan of Arc”, and Lipglass Air in “Damnsel”. All three come in custom packaging featuring a sword-and-heart crest, tying into the campaign’s stylised, slightly rebellious visual theme.
According to MAC Cosmetics, the campaign builds on Roan’s existing visual world, with photography by Inez & Vinoodh and creative direction from Nicola Formichetti.
Roan has also spoken about the collaboration, pointing to VIVA GLAM’s long-running charitable work as a key reason for joining the project. She described it as a rare example of makeup that directly channels sales into community support, adding that the Pride Month timing makes the launch feel especially meaningful.
The VIVA GLAM x Chappell Roan collection lands on June 11, 2026 and will be available online and in MAC stores globally.
