Chopard has named actress Liu Haocun as its latest Maison Brand Ambassador, bringing one of China’s rising screen talents into the heart of the Swiss luxury house.
The partnership is rooted in shared ideas of modern femininity, authenticity and creative expression, with Chopard highlighting Liu’s calm screen presence and grounded public image as a natural fit for its identity as the “Artisan of Emotions”.
Liu has steadily built her career through a string of notable roles in One Second, A Little Red Flower and Girls on Wire. Those performances have earned her industry recognition, including Best Newcomer at the 15th Asian Film Awards and Best New Actress at the 30th Huading Awards, as well as a Best Actress nomination at the 34th Golden Rooster Awards. She has also drawn wider attention for her role as Yi Qin’e in the series The Lead, which further raised her profile with audiences.
What stands out in Liu’s work is a restrained, detail-driven style of acting that leans into subtle emotion rather than spectacle. That approach is part of why Chopard sees her as aligned with its own focus on craftsmanship and precision. The brand also points to her independence and composed public image, positioning her within its vision of understated, contemporary elegance.
The partnership will see Chopard and Liu Haocun collaborate on projects that explore modern femininity through a more personal, less conventional lens. Both share an emphasis on individuality and authenticity, alongside Chopard’s long-standing “Joie de Vivre” philosophy.
