Bvlgari’s Sport-Chic Staple Gets A Clean Seasonal Update

Bvlgari is back in summer mode with two new takes on its Bvlgari Bvlgari Aluminium watch, and the update is all about keeping things sharp, wearable and easy to style. One version goes fully monochrome in white, while the other leans into colour with a limited-edition blue sunburst dial. Both stick to the same idea: a sports watch that doesn’t look purely functional.

The brand is keeping its focus on contrast and materials rather than overcomplicating the design. The white model pairs brushed aluminium with a white rubber bezel and strap, creating a clean, single-tone look that feels minimal without being plain.

The blue edition takes a different approach, using a sunray dial that shifts in the light and adds more presence on the wrist, while keeping the overall design controlled and legible.

The design story behind the collection remains unchanged. The double logo bezel, first introduced in 1975, continues as the defining feature. It draws from Roman coin engravings and links the watch back to Bvlgari’s heritage in jewellery and architecture. It’s a small detail, but it defines the watch’s identity.

The Aluminium line itself dates back to 1998, when it broke from convention in the luxury watch world by combining aluminium with rubber. This material pairing created a more relaxed, sport-first feel compared to traditional steel sports watches. Since 2020, the collection has featured an in-house automatic movement, aligning it more closely with technical Swiss watchmaking standards.

Both new versions come in a 40mm sandblasted aluminium case with titanium elements and a white rubber bezel. They target daily wear, with 100 metres of water resistance and a lightweight yet solid feel on the wrist.

Inside, the B77 automatic calibre handles hours, minutes, seconds and date, with a 42-hour power reserve. It’s a practical movement rather than a showpiece, matching the overall direction of the watch.

The dial is where the two versions clearly split. The white edition keeps things simple with an opaline varnished dial, rhodium-plated markers and hands, and a clean, low-contrast finish.The blue limited edition, capped at 500 pieces, adds a sunray dial with matching blue details and a red-tipped seconds hand for contrast.

Together, the two watches continue the collection’s established direction: a practical, sport-oriented timepiece with a distinct design identity rooted in material contrast, Italian styling and Swiss mechanical watchmaking.

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