Fashion and football are colliding in a new way this World Cup season, with McDonald’s FIFA World Cup™ collectable cups reworked as full looks by three creative directors.
As reported by Hypebeast, Amadi Brooks, Kesha McLeod and Kwasi Kessie have each taken the same starting point — a set of limited-edition cups — and turned them into distinct fashion narratives shaped by sport, culture and identity.
The brief was simple in theory but wide open in execution: take something instantly recognisable from a global fast-food collaboration and translate it into wearable style. The result is three different interpretations that sit somewhere between sportswear, streetwear and cultural commentary.
Amadi Brooks approaches the project through a sport-to-fashion lens, using her background across both worlds to keep things grounded and wearable.
Her focus is on capturing the pace and atmosphere of football without overcomplicating the look. She keeps the base minimal, then lets colour do the work, pulling cues from the cups themselves rather than overbuilding the outfit.
That shows up in a clean silhouette anchored by subtle layering. A plaid skirt adds contrast without disrupting the simplicity, while tube socks and a pointed, sneaker-style heel push the look into sport-inspired territory. The balance is deliberate: part athletic reference, part everyday styling, designed to feel accessible rather than theatrical.
Kesha McLeod, who is best known for styling athletes, brings a more structured approach rooted in presence and performance. She initially questioned the brief before quickly recognising the scale of the opportunity and how closely it aligned with her work.
Her Brazil-inspired look leans into contrast. A sharp white suit forms the foundation, chosen for its strong, global feel, while small hits of green and yellow reference the national colours without overwhelming the silhouette. The idea is less about costume, more about authority — a version of celebration that still feels controlled and intentional.
Kwasi Kessie takes a different route again, building his concept around nostalgia and personal memory. With McDonald’s already tied to his upbringing, the collaboration becomes less about trend and more about reflection. His design language pulls from that familiarity, linking childhood touchpoints with the global scale of the World Cup.
Working in a red-heavy palette, he exaggerates proportions and plays with shape to create movement. The finished look lands somewhere between relaxed and refined — the idea of an off-duty football star rather than a traditional match-day aesthetic. It’s understated, but still carries a clear sense of identity and confidence.
From collectible cups to runway-ready ideas, the project shows how football culture continues to shape fashion in unexpected and expressive ways.
