Insurance Firm Launches Under RM100 Protection Plan For The Underserved

Generali Malaysia in partnership with Amanah Raya Berhad launched an affordable personal accident insurance plan designed for the underserved.

The plan it said was developed in response to insights gathered from underserved communities, who are deeply committed to seeing their children excel in education and achieve a brighter future. While meeting daily essential needs remains their immediate priority, many households, particularly those relying on a single breadwinner’s income, also carry concerns about long-term security and the potential impact of unforeseen circumstances affecting their livelihoods.

“Gen Sinar is more than just an insurance plan, it is a purpose-driven social protection initiative built on a non- profit model. We share the aspiration of the community and believe that education is key to breaking the cycle of poverty. By making protection accessible to underserved families, we aim to ensure that children can continue their education even in the most difficult circumstances.” said Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Berhad.

With the amount payable of just RM91.28 for the first year and RM59.40 for subsequent years inclusive of stamp duty (absolute assignment and trust deed) and 8% service tax, Gen Sinar provides practical financial support to help families manage unforeseen hardships. In the event of accidental death or permanent disability of the breadwinner, the plan offers an immediate lump sum payment of RM20,000 to ease financial strain. This is complemented by a monthly education allowance of
RM250 per child until the age of 18, with total support of up to RM100,000.

In addition, families will receive a complimentary telemedicine consultation benefit that supports both physical and mental well-being, as early access to medical advice can make a meaningful difference. This benefit provides access to qualified healthcare professionals via phone or video call, with up to two sessions per year, each valued at up to RM60 per session, supporting underserved families with timely and affordable healthcare.

All education benefits are administered by AmanahRaya as the Trustee.

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