LEGO is expanding its line-up of pop culture collaborations with a new collection created with Olivia Rodrigo. Instead of recreating scenes from a film or television series, the collaboration takes inspiration from the singer’s music, performances and visual identity.
Launching globally on August 1, the LEGO Editions Olivia Rodrigo collection features five sets inspired by different stages of Rodrigo’s career, spanning SOUR, GUTS and her latest album, You Seem Pretty Sad for a Girl So in Love.
Each set draws on familiar motifs from her music, incorporating stage props, recurring symbols and visual references rather than straightforward album artwork.
The collaboration also marks a milestone for both the artist and the brand. Rodrigo is the first musician to receive multiple dedicated LEGO sets, alongside five custom minifigures based on some of her most recognisable performances. Each minifigure includes two interchangeable facial expressions, reflecting different aspects of her stage persona.
Among the collection are a brick-built dual guitar inspired by Rodrigo’s acoustic and electric performances, a concert moon model inspired by a memorable GUTS World Tour moment, and a vinyl-inspired display that incorporates references from all three of her albums.
The collection also introduces a personalised LEGO Botanicals flower bouquet, making Rodrigo the first collaborator to receive a customised set in the Botanicals range.
Beyond the builds themselves, the collection encourages fans to look closer. Hidden details—including handwritten lyric notebooks, Rodrigo’s signature red megaphone and other subtle callbacks to her music and performances—are woven throughout the sets. Rodrigo also worked with the LEGO design team, helping shape many of the visual details and references included in the collection.
With this latest partnership, LEGO continues to build on its growing portfolio of entertainment collaborations, while Rodrigo becomes the latest artist to have her music translated into a different creative medium.
