SAP has appointed Verena Siow as President for the Asia Pacific region with immediate effect, tasking her with driving customer success and accelerating digital transformation across one of its key growth markets.
Based in Singapore, Siow will oversee SAP’s regional strategy with a focus on helping organisations unlock greater value from its software solutions, particularly as businesses shift towards artificial intelligence-driven operations.
She brings nearly three decades of experience in the technology sector and has held multiple leadership roles during her 15-year tenure at SAP. Most recently, she served as Business Suite Leader for Asia Pacific, where she focused on cloud growth and end-to-end customer value delivery. She previously held the role of SAP Southeast Asia President and Managing Director.
Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA and MEE, said, “Our business is fuelled by accelerated AI innovation, underpinned by our purpose, our people and our partnerships. Verena brings deep regional expertise, focus on customer success and exceptional leadership to this important growth market.”
Siow said, “It’s a pivotal time to take the reins at SAP Asia Pacific. Our vision for the Autonomous Enterprise connecting data, processes and people seamlessly is delivering real outcomes for customers as they reinvent their businesses for the AI era.”
