New York’s friendly neighbourhood Spider-Man has come to Kuala Lumpur in a dazzling light show to promote the newest Marvel installment, Spider-Man: Brand New Day.
Organised by Sony Pictures Malaysia, Raintree Plaza was transformed into New York City’s iconic 42nd Street, paying tribute to the neighbourhood where Peter Parker lives and protects New York.
Fans were treated to attractions inspired by the films, including the famous Daily Bugle newsstand, where visitors could take home complimentary printed newspapers, and Peter Pan Donut & Pastry Shop, the bakery where Michelle “MJ” Jones, played by Zendaya, worked part-time in the Spider-Man films.
Free doughnuts were also handed out to visitors.
Crowds began gathering as early as 5pm, with members of the media, social media influencers, guests and VIPs eagerly awaiting Spider-Man’s dramatic appearance across the skyline.
The event also attracted scores of fans dressed as different versions of Spider-Man.
Some arrived dressed as Venom, Spider-Punk and Miles Morales, turning the plaza into a celebration of Marvel’s Spider-Verse.
Minutes before the show began, trailers for Spider-Man: Brand New Day played to build anticipation among the crowd.
At approximately 9.30pm, a fleet of 600 synchronised drones illuminated the night sky as hundreds of spectators raised their phones to capture the Spider-Man spectacle.
The drones first formed the Spider-Man: Brand New Day logo before transforming into Spider-Man’s iconic spider emblem, the web-slinger’s masked face and his signature upside-down pose.
Spider-Man: Brand New Day will officially release in theatres this Friday, July 31st.
Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film is produced by Kevin Feige, Amy Pascal, Avi Arad and Rachel O’Connor, with Louis D’Esposito and David Cain serving as executive producers.
The new installment follows Peter Parker post No Way Home, as he comes to terms with his friends forgetting and leaving him behind whilst patrolling a New York City that no longer knows his name.
As mysterious crimes sweep through the city, Peter finds himself facing a formidable new threat and weird changes that could alter the course of his story forever.
The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal as the Punisher, Tramell Tillman, Michael Mando and Academy Award nominee Mark Ruffalo returns as Bruce Banner/The Hulk.
