Get ready to pay up big-time for the ability to fold your new Apple iPhone.
Apple’s first foldable iPhone (speculated to be called the iPhone Ultra) is expected to sport a lofty $2,000-plus starting price, Citi analysts wrote in a note on Friday.
Citi estimated that Apple will sell about 5 million units of the new device in the second half of this year and another 2.3 million units in the first quarter of 2027.
Apple is gearing up for its Sept. 9 “Surprise and Shine” keynote at the Steve Jobs Theater. It will mark a historic turning point for the tech giant as newly appointed CEO John Ternus takes the stage for his first product launch since succeeding Tim Cook this month.In addition to the first foldable iPhone, Apple is expected to unveil a full iPhone 18 Pro lineup, new Apple Watches, and refreshed AI-driven software features.
Along with the pricier foldable iPhone and expected price hikes for regular iPhone 18s, Apple is trying to overcome massive chip inflation that is weighing on margins.
Yahoo Finance
