Zendaya is putting a sweeter spin on Prada Beauty’s Paradoxe fragrance line. The actor stars in the campaign for Paradoxe Sweet Chemistry, the latest addition to the collection.
The fragrance opens with a blackcurrant syrup accord, followed by orange blossom absolute and a neroli milk accord. It was created by master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu.
Sweet Chemistry is available in 10ml, 30ml, 50ml and 90ml bottles, with a 100ml refill also offered. Prices on Prada Beauty’s US site range from US$38 for 10ml to US$185 for 90ml.
Zendaya’s campaign continues her role as the global face of Prada Paradoxe. She previously fronted campaigns for the original fragrance. Prada describes Sweet Chemistry as a new take on the line’s signature scent profile, with fruit, floral and creamy notes at its centre.
With Sweet Chemistry, Prada is adding a fruitier option to the Paradoxe line while keeping neroli as a key part of the fragrance. The new scent is now part of the brand’s wider Paradoxe collection.
