Halal businesses need to protect their brands early as Malaysian halal products expand into e-commerce, licensing, franchising and export markets, with trademark registration providing stronger legal protection against imitation and misuse.
The Malaysian Intellectual Property Corporation (MyIPO) said early trademark protection can help businesses manage and grow their brands while reducing the risk of ownership disputes, imitation and misuse of their business identity.
The agency highlighted the importance of brand protection as Malaysia works to strengthen its position as a global halal hub and grow the commercial value of its halal industry.
As of September 2025, nearly 10,000 companies had obtained Malaysia Halal Certification, with more than 80 percent comprising small and medium enterprises. Malaysian halal trademarks have also been registered and recognised in almost 50 countries.
The global halal market, currently valued at more than RM16 trillion, is expected to reach around RM22.88 trillion by 2030.
Under the Halal Industry Master Plan 2030, the sector is targeted to contribute RM231 billion, or 10.8 percent, to Malaysia’s gross domestic product, while halal exports are targeted to reach RM75 billion by 2030.
MyIPO said Malaysian halal products carry not only quality and compliance but also the country’s reputation, innovation and identity, making strategic protection of their brands increasingly important.
The agency made the remarks through its inaugural IP Halal Synergy: Innovation • Protection • Enforcement programme, held in collaboration with the Department of Islamic Development Malaysia (JAKIM) and the Ministry of Domestic Trade and Cost of Living (KPDN).
The programme brought together around 100 participants and covered halal certification, intellectual property protection and enforcement, giving businesses a broader view of the halal ecosystem.
MyIPO Deputy Director-General (Operations) Razhuan Hussin officiated the programme, which also involved enforcement representatives from KPDN and JAKIM.
