Maxis has launched a new Mobile Virtual Network Operator brand called BeONE Mobile offering mobile prepaid services that combines local agents, practical digital skills and direct support.
The telco said BeONE Mobile customers will be served by agents from within their own community, who will not only assist with registration, network switching and issue resolution, but will also continue to provide customer support beyond the point of sale.
Ameen Amaendran, CEO of BeONE Mobile, shared: “BeONE is a homegrown brand built on one simple idea: you should be served by someone from your own community, before the sale and long after it. Our agents don’t need a shopfront of capital to start. They need training and the right tools, and we give them both. The digital skills they build belong to them, whatever they
do next.”
In a statement Maxis said the initiative will initially focus on groups that can benefit most from affordable connectivity, practical digital skills and additional income opportunities, including B40 households, youth, gig workers and small traders.
