MIHAS 2026 which ended after a four-day event recorded a total sales of RM6.78 billion from 23 to 26 September 2026 — an increase of RM730 million or 12.0% compared with RM6.05 billion recorded in 2025.
The achievement also exceeded the RM5 billion sales target by RM1.78 billion, or 35.5% increase, further reinforcing MIHAS’ role as a key halal marketplace for connecting Malaysian businesses with international markets and translating trade engagements into commercial opportunities.
Commenting on the outcome, Dato’ Indera Abu Bakar Yusof, Chief Executive Officer of MATRADE, said, “With the integration of Agentic AI, MIHAS is evolving into a more connected and digitally enabled trade facilitation ecosystem, helping Malaysian
companies identify potential buyers, build meaningful business relationships and pursue new export opportunities beyond the exhibition floor. Under the MADANI Digital Trade Platform (MDTP), we shall provide Malaysian exporters with continuous
connectivity with global buyers and support them in securing sustainable export opportunities,” he added.
The event attracted 69,104 visitors from 93 countries, up from 50,340 visitors in 2025 — an increase of 18,764 visitors or 37.3%, the highest since its inception in 2004. The event also brought together participating exhibitors and INSP buyers from 58 countries, further strengthening MIHAS’ international reach and appeal as a global halal trade exposition.
