Nippon Paint has been awarded with its 11th win at the 2020 Putra Brand Awards as the favourite painting brand amongst Malaysians.
Assistant General Manager of Marketing, Nippon Paint Malaysia, Wong Meng Lee attributed their successive wins at the Putra Brand Awards to the company’s commitment towards placing consumers at the very heart of its innovation.
“Our focus will always be to provide a positive end-to-end consumer journey, while we place great pride in pushing the boundaries of innovative solutions in our products and services,” Wong Meng Lee said.
“Innovation is at the very heart of Nippon Paint’s DNA, from our products such as the anti-virus and anti-bacteria coatings to extending our services by launching the industry-first e-store during the Covid-19 pandemic,” she added.
This award has also cemented Nippon’s position as a market leader and total coating solutions provider.
The Putra Brand Awards is organised by the Association of Accredited Advertising Agents (4A’s) which presents brands that best exemplifies continuous product innovation, commitment to brand building and brands that place high emphasis on CSR.
Since its inception in 2010, this marks the 11th year for the Putra Brand Awards. Last year, the votes were collected and calculated through a robust consumer research methodology focusing on Awareness, Impression, Intent and Advocacy.
The Putra Brand Awards received over 18,000 votes placed by nearly 6,000 consumers this year and the results were certified by IPSOS, one of the largest global research agencies.
In light of Covid-19 outbreak, Nippon Paint then expanded the campaign to educate consumers to live healthier through the Indoor Wellness Programme, a nationwide educational campaign focused on empowering Malaysian homeowners to take charge of improving not just their indoor air quality, but also overall wellness at home.
