#LiveKatRumah Initiative To Assist More Than 80 Local Artists and Show Crew

Founding Chief Executive Officer (CEO) of CENDANA, Izan Satrina Mohd Sallehuddin

Malaysia’s Cultural Economy Development Agency (CENDANA) has announced to participate in Grab’s #LiveKatRumah initiative to provide earning opportunities for artists and cultural workers.

In an effort to help local artists who have been affected by the Covid-19 outbreak, CENDANA’s partnership will contribute directly to the remuneration of the artists and crew members.

The team is following the Standard Operations Procedures (SOPs) released for the creative industry which includes getting all crew members and performers tested for Covid-19 to ensure the health and safety of everyone involved in the production of the upcoming shows.

CENDANA’s Covid-19 Impact to the Arts Report showed that 93 percent of Malaysian artists and cultural workers had been negatively impacted by Covid-19, with 70 percent having lost all or most of their income.

“Threatened with devastation by the effects of the pandemic, we strive to help protect jobs and create opportunities for many part-time and freelance workers in the arts and culture sector via the Budget 2021 allocation for the arts.

The arts have helped many Malaysians wellbeing through this isolation and are essential in our daily lives,” Founding Chief Executive Officer (CEO) of CENDANA, Izan Satrina Mohd Sallehuddin said.

Country Marketing Head of Grab Malaysia, Hassan Alsagoff mentioned that the idea of the #LiveKatRumah initiative came up due to the struggles faced by artists in the performing arts industry during the Movement Control Order (MCO).

“As a Malaysian homegrown platform, we welcome CENDANA’s support in joining our efforts to deliver quality live music and performances from our local entertainers straight into the homes of Malaysians during this challenging time, while also lending a helping hand in providing earning opportunities for these entertainers,” he added.

Hence Malaysians are encouraged to contribute to the Tabung #LiveKatRumah via GrabPay, where all proceeds will go directly to the Headliners and production crew members. There are no donation limits, however, donations of RM5 and above will receive a KFC or myNEWS voucher.

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