Capital A Launches Shariah-Compliant Lifestyle Platform Ikhlas For Muslims to Perform Religious Obligations

Capital A’s Muslim-friendly travel and lifestyle platform, Ikhlas, which offers convenience, affordability and accessibility for Muslims to perform their religious obligations as well as a shariah-compliant lifestyle is officially launched today (Oct 18).

Among the key highlights of Ikhlas’ offerings are the affordable and convenient IKHLAS Umrah packages in partnership with licensed umrah operator Ikhlas Com Travel and Umrah Sdn Bhd; and most importantly, Muslim travellers can now confidently travel with IKHLAS, offering a wide range of carefully curated value-for-money halal travel packages with extensive destinations across the whole AirAsia network.

Ikhlas chief executive officer Ikhlas Kamarudin said the company foresees huge demand in Indonesia, and expects to launch its product there by early May 2023.

“I feel that we need to get the product a bit [more] ready before we enter the Indonesian market. We’re almost there. By next year, hopefully right before Ramadan or maybe by Ramadan, we will launch our product there,” he told reporters at the launch of the Ikhlas platform here on Thursday (Oct 20).

Ikhlas said Ikhlas aims to have at least one million users within a year after the launch.

Ikhlas started business in April 2020, and took the opportunity of the downtime during the Covid-19 pandemic to accelerate its development to be airasia Super App’s fully fledged Muslim-friendly travel and lifestyle platform.

Spurred by the resumption of AirAsia X flights to Jeddah and many other destinations, Ikhlas now offers many umrah and other travel packages.

Other services available on the Ikhlas platform include digital access to faith-based practices, such as qurban and zakat, as well as other shariah-compliant lifestyle services, including aqiqah, fidyah and sadaqah.

“Besides the ready-made umrah packages that we currently offer, we will also be introducing more flexible, do-it-yourself travel and umrah options, where travellers can customise their trips by selecting their flights, hotels, activities and other add-ons that are curated specifically for Muslims,” Ikhlas said.

Capital A Executive Chairman Datuk Kamarudin Meranun said: “With IKHLAS, we are marrying both travel and religious obligation into one convenient and accessible platform for Muslim travellers, enabling them to travel with confidence.

“We built the IKHLAS brand at the height of the pandemic. While all businesses struggle to stay afloat, we took the opportunity to re-strategise and made full use of one of the platform’s offerings, Sadaqah, to run donation drives and help Muslims in Malaysia and around the globe in their time of need,” explained Datuk Kamarudin.

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