UOB SME App Unveiled, First in the Industry for Addressing Business Needs on Desktops and Mobile

From left to right: 1. Mr Andy Cheah, Managing Director and Country Head of Wholesale Banking, UOB Malaysia 2. Ms Ng Wei Wei, Chief Executive Officer, UOB Malaysia 3. Ms Ho Hui Ming, Executive Director and Country Head of Business Banking, UOB Malaysia

The first in the industry to provide a suite of solutions that addresses financing and other business needs, both on desktops and mobile devices, UOB Malaysia launched the UOB SME app, an all-in-one digital banking platform to meet the financial needs and other business requirements of small- and medium-sized enterprises (SMEs) today.

The launch of UOB SME app is part of UOB’s continual efforts to help businesses transform digitally. Through the platform, SMEs will be able to view their cashflow data with an interactive dashboard, perform banking transactions, apply for loans, set personalised foreign currency watchlists with instant alerts, access customised insights, as well as find events relevant to their industries.

Based on the customers’ cash-flow data, the platform will also generate curated solutions such as loan financing options and tips on how SMEs can improve their business or make strategic business decisions more efficiently based on their banking patterns. With the app, SMEs will be able to access digital solutions beyond banking, such as accounting and invoicing, human resources and e-commerce to help automate and streamline their processes to increase productivity and efficiency.

The app’s features have been developed based on the insights from the ASEAN SME Transformation Study 2022 by UOB, Accenture and Dun & Bradstreet. The study revealed that 63 per cent of local SMEs surveyed plan to continue digitalisation and tapping on the digital economy.

More than half expect to spend more on technology across the areas of digital marketing and social media, technology and network management, operational processes, and digital sales and servicing.

“UOB Malaysia has been growing alongside the Malaysian SME community for over 70 years, and we look forward to supporting them in their next phase of growth through digital transformation, sustainable business practices as well as cross border expansion by connecting them to growth opportunities within ASEAN,” Ms Ng Wei Wei, Chief Executive Officer, UOB Malaysia remarked.

“Leveraging customer insights, we are proud to launch the UOB SME app which is designed to enhance the digital banking experience for our SME customers by combining banking solutions, analytics, and business insights into a single platform. It provides SMEs with a real-time view and the convenience of managing their financials on-the-go. SMEs can now stay on top of their businesses and have better financial control, while driving their growth strategies,” she added.

The ASEAN SME Transformation Study 2022 also found that local businesses have increased business investments, with 73 per cent of SMEs surveyed expressing keen interest to expand overseas and tap into new opportunities across the region. This is despite prevailing global challenges such as elevated inflation and ongoing supply chain and workforce disruptions. The top three countries Malaysian SMEs are looking to venture into are Thailand, Indonesia, and the Philippines.

“Noting Malaysian SMEs’ appetite for regional expansion, we have developed a foreign exchange feature in the app to support their cross-border ambitions. The personalised currency watchlist and the alerts are useful tool to help SMEs manage their foreign currency risks, especially given the volatile currency environment. SMEs looking to connect their business to opportunities in ASEAN can also tap on the Bank’s 10 Foreign Direct Investment (FDI) centres located across Asia including Malaysia, for advisory services,” Mr Andy Cheah, Managing Director and Country Head of Wholesale Banking, UOB Malaysia said.

Previous articleEC: GE15 Polling Day Set For Nov 19, Nomination On Nov 5
Next articleBattersea Power Station Sees Over 250,000 Visitors On Opening Weekend

LEAVE A REPLY

Please enter your comment!
Please enter your name here