Sabah Tourism team led by the Deputy Chief Executive Officer (Marketing and Business Events), Ms. Tay Shu Lan, is heading to South Korea for a Sabah Roadshow to South Korea from 14 – 18 November 2022 to establish more business opportunities and rejuvenate network with Korean counterparts.
Nine hoteliers and two local travel agencies will be participating in this Roadshow across five cities in South Korea: Seoul, Cheongju, Jeonju, Ulsan, and Busan. The participating hotels are Shangri-La’s Rasa Ria, Shangri-La’s Tanjung Aru, Sutera Harbour Resort, Hilton Kota Kinabalu, Promenade Hotel, Ming Garden Hotel, Grandis Hotel, Hyatt Centric Kota Kinabalu and Monocolo Boutique Hotel. I-World Travel and Sepilok Tropical Wildlife Adventure from Sandakan will also be part of the Sabah delegation.
“The number of arrivals from South Korea has gradually increased since the resumption of flights to Kota Kinabalu from Incheon starting May 2022,” commented Noredah Othman, CEO of Sabah Tourism Board.
“Our key objective for this Roadshow is to increase our market share for the Korean market and support the airlines in sustaining their flights into Sabah. We are targeting the upcoming winter season traffic as the Korean airlines are planning to increase their route to Kota Kinabalu.”
“We are also targeting incentive groups. Sabah has previously hosted many cosmetic and insurance incentive groups from South Korea such as Unicity Korea and Sarangmoa Financial Service Co. Ltd.” she adds.
Up to August 2022, Sabah received nearly 22,000 Korean visitors, an increase of 24,401% compared to the same period last year.