Tune Protect has launched its first health tracker app, PUMP, an online health, and physical activity tracker. Being a one-of-its-kind app in the market, PUMP is not just a normal health tracker, but it is also loaded with useful content, healthy recipes, challenges, and rewards.
Upon activation, users will be automatically enrolled in the PUMP Rise Game, where their physical activity is tracked using their mobile device or wearable to earn valuable points. Additionally, there is a self-care library where users can take a simple diabetes risk test to obtain a diabetes risk score, as well as a section on physiological markers where users can input their fasting glucose level, blood pressure, lipid profile and more. What makes it even more exciting is that within the app there is also the social wall, where users can share their thoughts and pictures on health and wellness content and read existing content that is featured within the app.
Users can also do additional activities such as checking their mental wellness, tracking their fibre nutrition intake to earn extra points, and they can also enrol in challenges such as the PUMP Score and PUMP Steps challenges. After achieving certain point levels in the PUMP Rise Game, users are entitled to valuable rewards in the form of e-vouchers from leading brands in Malaysia such as Zalora, Adidas, Guardian and more.
Rohit Nambiar, Group CEO of Tune Protect said, “As Malaysia’s homegrown digital insurer, we are not just looking at providing easier access to protection but to also leverage technology to help Malaysians stay fit and healthy. It is important to track our health status and physical activity to help us keep on target with goals and promote a healthy lifestyle. The PUMP app provides an end-to-end fully digital customer journey that further reiterates the lifestyle insurer aspiration of the Group especially in targeting the digitally savvy Millennials and Zillennials.”
“Our PUMP app is not just like any health app out there. Physical activity plays a major role in enhancing our well-being, but the app also tracks mental wellness and a lot more key health indicators such as diabetes risk tests. In the app, users are able to check on their fibre intake for the day and are even given high-fibre recipes as a guide for a balanced lifestyle. We understand how motivation is important to encourage people to move and challenge themselves to be more active and that is why we created the Pump Score Challenge where users can enrol themselves in the available challengers to challenge the other members,” added Rohit.
