Tourism Malaysia has kicked off its first sales mission this year to Hong Kong from January 6-10, 2023 to reconnect and further develop more partnerships to boost inbound tourism.
The Malaysian sellers and Hong Kong buyers attended the business matching session and gala dinner, apart from two seminars conducted at the Island Shangri-La Hong Kong, focusing on leisure and niche tourism markets such as medical tourism, homestay and the MM2H programme.
Deputy Minister of Tourism, Arts and Culture Malaysia, YB Khairul Firdaus Akbar Khan, headed the delegation. It comprises 27 organisations, including Sabah Tourism Board, Malaysia Health Tourism Council (MHTC), Malaysia My Second Home (MM2H) agency as well as other industry players and product owners.
“As Malaysia is targeting 15.6 million tourist arrivals with RM47.6billion in tourism receipts for 2023, Tourism Malaysia is ramping up its marketing efforts globally, including raising Malaysia’s profile in the Hong Kong market,” Khairul Firdaus remarked.
“We will continue to work closely with airlines and travel trade partners to encourage tourists to explore and enjoy what Malaysia has to offer, especially in positioning Malaysia as a preferred tourism destination in this region,” he added.
Hong Kong remains a key market for Malaysia. In terms of connectivity, there are currently 22 flights per week from Hong Kong to Malaysia via Malaysia Airlines, AirAsia and Cathay Pacific.
