Paris Baguette Malaysia Opens First Outlet In Pavilion KL

South Korea’s Paris Baguette has opened its first store in Malaysia at Pavilion Kuala Lumpur, making it the fifth market in the region through a partnership with Berjaya Food Berhad and Paris Baguette Singapore PLC.

“With the opening of the first store, Malaysians can anticipate more stores to be opened in cities across the country,” said Dato’ Sydney, Group Chief Executive Officer of Berjaya Food Berhad.

The new store will further contribute to the expanding influence of Paris Baguette across the region, showcasing its distinctive urban concept bakery café of contrasting palettes of blues, soft white textures, and dark accents.

The origins of Paris Baguette were formed in 1945, in the heart of a small bakery in South Korea named Sangmidang.

“Together with Berjaya Food, we aim to serve best quality products like my favourite strawberry yoghurt cake and Korean jumbo crispy twist donut, coupled with the best-in-class service and deliver happiness in every bite to our customers. This partnership allows us to further increase our presence in the Southeast Asia market”, said Ms. Hana Lee, CEO of Paris Baguette, Southeast Asia.

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