L’Oréal Malaysia and WOMEN:girls continue to empower Women with Beauty For A Better Life (BFBL) programme that empowers women through upskilling and professional training in the hairdressing and beauty industry.
This year, for Beauty for A Better Life 2023 programme, fifty five Malaysian women from underprivileged backgrounds have successfully
completed their professional hairdressing and make-up training.
During the graduation ceremony, L’Oréal Malaysia managing director Tomas Hruska said their mission with Beauty for a Better Life is to improve lives through inclusive beauty.
“Beauty can play a central role in helping vulnerable, underprivileged, or marginalised people to regain their self-esteem, develop confidence and improve their wellbeing.
“This year, we are pleased to share that we have expanded our local programme to include a new professional make-up and digital beauty class, as part of promoting digital and financial inclusion.
“It is humbling and inspiring to witness the hard work, dedication, and ambition shown by our 2023 beneficiaries – we wish them all the best as they embark on their beauty entrepreneurship journey,” he said, adding the company is honoured to partner with WOMEN: girls again to bring this programme to life locally.
Since its launch in 2016, Beauty for a Better Life has helped upskill over 150 women to improve their economic standing in Malaysia.
Tomas added for the first time, BFBL introduces a professional make-up and digital beauty module, enabling beneficiaries to use the power of social media to create opportunities.
WOMEN: girls is the non-government organisation (NGO) partner for the second executive year.
Its executive director Izza Izelan said the collaboration with L’Oréal Malaysia has been a remarkable journey, and they are thrilled to see the impact it has brought on these women.
“We believe in the power of education and transformation, and this programme is a prime example of that.”
The programme was developed in response to help the beneficiaries, many of whom were from lower income groups to give access not only to skillsets but also a chance to develop interpersonal skills crucial for serving customers in the beauty industry.
A module within the newly developed professional make-up classes gave beneficiaries a chance to develop a digital portfolio of their work in the social media realm.
The graduation is a major milestone for the beneficiaries, as many have come from near and far to embark on a journey of self-actualisation through the program.
In only three months, they picked up invaluable skills that will enable them to pursue a career in the beauty industry – be it as a professional hairdresser or make-up artist.
