SunStrong Entertainment, the creative force behind the Scam Prevention Short Film Contest, is reinforcing its commitment to social responsibility with the launch of the ‘Speak Up Bravely If Something Happens’ charity campaign.
This initiative, unveiled by Communications Deputy Minister Teo Nie Ching, focuses on seven critical themes—scams, mental health, suicide, substance abuse, bullying, sexual assault, and abortion—through a compelling radio drama and a specially recorded single.
Having consistently championed social causes through its creative works in music, films, and TV series, SunStrong Entertainment aims to use the ‘Speak Up Bravely If Something Happens’ campaign to contribute to a more harmonious society.
“This is yet another commendable initiative by SunStrong Entertainment, which has been persistent in their prevention education and awareness efforts. We call on more parties to utilise various mediums and platforms to spread educational and informative content for a better Malaysia,” she said.
Deputy Minister Teo Nie Ching, present at the campaign launch held at A Quiet Place, Federal Arcade, emphasised the government’s intensified efforts on content removal, helpline establishment, and reporting channels to address the hardships highlighted by the campaign.
She commended SunStrong Entertainment’s commitment to prevention education and awareness efforts and called for more entities to leverage various platforms for spreading educational content.
The founder of SunStrong Entertainment, Jment Lim expressed the company’s dedication to social causes over the years. Lim emphasised the responsibility of every company to contribute to important matters, citing their sponsorship and support of initiatives like the Scam Prevention Short Film Contest.
“Over the years, besides being part of some great films such as Snow in Midsummer directed by Chong Keat Aun that received nine nominations at the Chinese-language Oscars known as Golden Horse Awards, SunStrong Entertainment has also been sponsoring, supporting and holding numerous social causes including the Scam Prevention Short Film Contest as we believe that every company has a responsibility to lend a hand or voice to important matters in whichever way they could.” the founder said.
Founder of My Masterpiece and Innovation Media, Joseph Seow underscored the real impact of the hardships addressed by the campaign, emphasizing the importance of raising awareness and prevention methods to create a more compassionate society.
The campaign, covering seven subject matters, will feature a 7-episode radio drama broadcast on AiFM starting March 11 at 12:20 pm every Monday and Tuesday. The launch marks another significant step by SunStrong Entertainment in using its creative platform to address pressing social issues.
