AirAsia MOVE, formerly known as airasia Superapp, revealed the refreshed look of its app icon on the App Store (iOS) and Play Store (Android). This update marks another phase of the brand’s refresh and transformation, announced in September 2023.
AirAsia MOVE, CEO, Nadia Omer said, “The new AirAsia MOVE app icon is the first of many exciting changes designed to enhance every traveler’s experience. From the app layout to new products, services, and deals, the refreshed AirAsia MOVE will seamlessly elevate your travel journey.”
While the app icon undergoes a makeover and AirAsia MOVE emerges as the new brand name, essential features such as flight bookings, hotel reservations, ride-hailing, managing bookings, and community interactions remain unchanged.
AirAsia MOVE aims to offer a community-led travel experience with features like airasia chat, games, gifting, and a robust loyalty program.
Its ecosystem includes OTA services, flight bookings from over 700 airlines, 900,000 hotels worldwide, ride-hailing, dining experiences, insurance, and more, supported by integrated financial services by BigPay.
Recently, AirAsia MOVE was recognised as ‘Asia’s Leading Online Travel Agency 2023’ by the World Travel Awards.
Both AirAsia MOVE and BigPay are subsidiaries of MOVE Digital, the digital arm of Capital A Berhad.
