Julie’s, a renowned biscuit brand, is set to tantalize taste buds with its latest offerings: Sweet Chilli Cheese and Sour Cream & Onion sandwich biscuits. This launch signifies the brand’s expansion into the savoury biscuit market, aiming to provide consumers with innovative flavour experiences.
Julie’s Biscuits, Director, Tzy Horng Sai, expressed excitement about introducing these bold flavours to Malaysian consumers, challenging the norm of sweet sandwich biscuits.
Both variants boast quality ingredients and nutritional benefits, being good sources of protein and low in cholesterol and trans-fatty acids.
The Sour Cream & Onion sandwich features an aromatic onion flavour with tangy sour cream, while the Sweet Chilli Cheese offers a unique combination of sweet chilli and creamy cheese.
To celebrate the launch, Julie’s is hosting an exclusive roadshow at Sunway Pyramid’s Blue Concourse from 7 to 10 March.
Visitors can expect a range of engaging activities, including a mini-indoor skate park with skateboard performances and workshops led by professionals.
Renowned local artists such as Zozo and Cloakwork will also make appearances, offering meet-and-greet sessions and giving out exclusive badges and skateboards.
Attendees can participate in interactive games like Julie’s Biscuits Ninja and enjoy creative activities at the colouring booth.
Moreover, exclusive gifts await those who purchase the new sandwich biscuits, including branded items like keychains, wrist bags, and badges designed by Zozo.
Customers spending over RM50 will receive limited-edition Julie’s Duet Socks, with chances to win the AirWheel SE3S for the highest daily spend.
To indulge in these savoury delights, consumers can purchase the sandwich biscuits online from Julie’s Shopee and Lazada flagship stores, or visit their nearest convenience stores or hypermarkets.
