Chery owned Jaecoo a C-segment premium off-road SUV brand, is looking to tap into the potential of Malaysia’s growing urban elite with a taste for off-road adventure.
Alluding to the market’s early reaction to the brand, JAECOO Malaysia President, Leo Chen, said, “JAECOO is enjoying a lot of interest here in Malaysia. We believe that the JAECOO brand is very much in line with Malaysia’s emerging group of trailblazers who enjoy an active lifestyle and appreciate a vehicle that performs on any terrain with an impressive off-road driving experience. And this is exactly what we aim to deliver.”
The group said the JAECOO’s debut is timely as Malaysia experiences growing demand for SUVs, it believes the brand is well positioned as a strong challenger in the C-segment SUV market, in line with the positive sentiments from prospect customers.”
JAECOO will launch the J7, a premium off-road SUV, as its maiden launch scheduled for the first half of 2024. Currently on preview for the public, the J7 design embraces a spirit of adventure and resilience with refined style seen from its warship-inspired door handles, panoramic sunroof, fighter jet-inspired gear shifter and distinguished columnar “waterfall” grille.
