Coach is set to celebrate Ramadan for the second time in Malaysia with a bespoke experience at Pavilion Kuala Lumpur Mall, the country’s premier shopping destination.
Combining local tradition with the brand’s iconic New York spirit, Coach presents an immersive experience featuring interactive installations and iconic product offerings.
At the mall’s entrance, visitors will be greeted by a massive Quilted Tabby bag, brought to life with a larger-than-life display adorned with quilted patterns inspired by stars and crescent moons, evoking the spirit of Ramadan.
In addition to the stunning visual display, Coach introduces a digital gamification experience exclusively for Ramadan, offering visitors the chance to win their very own Quilted Tabby bag.
The installation also includes a cart offering complimentary pre-packed dates for visitors to break their fast during Ramadan, available exclusively from Friday to Sunday.
The Ramadan-inspired installation taps into Coach’s Spring 2024 collection, centered around the theme of “The Courage to Be Real.” This narrative encourages individuals to embrace their authentic selves, reflected in the collection’s vibrant colorways and intricate decorative motifs, particularly showcased in the Quilted Tabby bag.
Guests are invited to explore the immersive Ramadan-inspired installation and visit Coach stores to discover the latest Spring collection, including the Quilted Tabby bag, from 14th March to 14th April.
Throughout this period, Coach stores across Malaysia will be transformed into unique shopping destinations, offering a blend of physical and digital experiences that inspire self-expression and authenticity.
